Intro
Can Tennis Survive Its New Golden Age? The next generation of elite players has arrived. On the court, they are delivering astonishing play. Off the court, they aren’t entirely happy. Full Story: The Atlantic
Serena Williams’ Wimbledon return was special because her tennis was the show: There was no special ceremony ahead of Serena Williams’ first singles match in nearly four years. No special attention was given to the most anticipated match of the year so far. Full Story: The Athletic
How Wimbledon’s all-white rule inspires outfit creativity from tennis stars and fashion labels: All over Wimbledon, shots are being played and fashion moves made, with an emphasis on silhouette, fabric and feeling over color. The All England Club’s strict policy means player uniforms at Wimbledon must be “almost entirely white,” from their clothes to their socks and their shoelaces. Full Story: The Athletic
Naomi Osaka’s Grand Slam outfits are self-expression. Her tennis is getting loud too: Naomi Osaka, the trailblazing four-time Grand Slam champion, played in the second week of Wimbledon for the first time Sunday. She had blitzed through her first three matches without losing a set, losing more than three games in a set just once and looking far from the player she was, who seemed almost allergic to the grass swing and had seemingly given up hope of having any success on it. Full Story: The Athletic
PTPA Leadership Dispute Escalates: The Professional Tennis Players Association has filed a lawsuit seeking to prevent its former general counsel from representing himself as the organization’s authorized agent. The legal filing marks the latest development in an internal leadership battle that could affect the PTPA’s ongoing antitrust lawsuit against tennis’ governing bodies. Full Story: Reuters
For Adidas Tennis, a Divided Dress Code: It has become Adidas corporate policy to block women’s tennis players from the sponsorship earning opportunities that the men on their roster are allowed to benefit from. Full Story: Ben Rothenberg
D.C. budgets more money to overhaul Rock Creek Tennis Center. But who will manage it? The city’s new budget includes a total of $9.6 million to be devoted to the effort. The D.C. Council approved $9 million in spending on the project last year, then added in an additional $600,000 this time around. The move frustrates neighbors and even the councilmember representing the area, who can’t understand why the city would devote money to improving the tennis center without clear answers about how it will be spent or even who will get to spend it. Full Story: WAMU
Bryan brothers criticize ATP’s proposal for doubles tennis: Doubles icons Bob and Mike Bryan say the ATP Tour should be expanding opportunities in the discipline instead of pushing for a reduction that they argue will cost jobs for young players. The men’s tour wants to reduce prize money and tournament sizes for doubles starting in 2028. The proposal would give doubles players just 10% of the prize money at tournaments — down from 20% — while cutting the size of the doubles fields in half. Full Story: ESPN
How to Solve the Doubles Dilemma: The ATP caused a stir when it proposed an overhaul to the doubles structure. We can like doubles viscerally and hope it thrives, but we must also accept the economic realitythat it is increasingly hard to make a business case. Full Story: Sports Illustrated
The tennis dialogue between player and coach writ large, by two of its rising stars: Sandra Zaniewska has helped Marta Kostyuk evolve from a promising talent unable to grasp her potential into a blooming threat in the second week of Grand Slams. She is also a talented writer who publishes a newsletter on Substack. Full Story: The Athletic
Virginia Wade receives British honor for services to tennis, charity: WTA legend Virginia Wade was presented with the badge of Commander of the Most Excellent Order of the British Empire (CBE) on June 9, in recognition of services rendered to British tennis and charity. Full Story: WTA
This Week in Professional Tennis
| Date | Tournament | Tour/Level | Location |
| 7/13-19 | Vanda Pharmaceuticals Athens Open | WTA 250 | Greece |
| 7/13-19 | UniCredit Iasi Open | WTA 250 | Romania |
| 7/13-19 | Nordea Open | ATP 250 | Sweden |
| 7/13-19 | EFG Swiss Open Gstaad | ATP 250 | Switzerland |
| 7/13-18 | Plava Laguna Croatia Open Umag | ATP 250 | Croatia |
