Early Childhood Participation in Tennis
This weekend’s Fiend at Court Unplugged series has focused on the importance of building participation that feeds into the competitive Player Development pathways. To close out this topic, we are going to examine the initial consumer engagement model for two current Player Development programs. Over the previous two days, a case has been built that one of the keys to building elite level players is to attract and engage as many prospective players as possible. Not everyone will be a future Grand Slam Champion. However, increasing the numbers the number of players who pick up the sport and work through the competitive pathway increases the odds that someone from that program will emerge with a competitive chance to compete at the highest echelons of professional tennis.