An engineer overthinks tennis in a daily journal.
Women’s Tennis Revolutionary: Anna Kournikova ~ Kournikova revolutionized how women’s tennis is marketed. She also may have contributed to the journey toward equitable prize money. @BenRothenberg, @NCR_Tennis, @FortyDeuceTwits, @jon_wertheim
Martina Navratilova is the perfect case study of inequities in professional tennis endorsements. It is an undeniable fact that throughout here playing career she did not receive the same level of corporate sponsorship that the other players in her tier of performance were routinely awarded. We have previously touched on two contemporaries of Navratilova, Zina Garrison and Lori McNeil. Those players also did not receive many endorsement opportunities and that fact is attributed to the color of their skin. On the other hand, Navratilova’s issue is that she has always been always open about her sexuality. The tennis industry powers during her career simply did not believe that people would purchase products enforced by bisexual and homosexual athletes.
“2018 AO Flashback: Fashion Hits and Misses” published last Sunday focused on the duplicity of the Baseline Tennis columns highlighting fashion “Hits” and “Misses” from The Australian Open in 2018. That year was selected intentionally and it wasn’t because of the garish bright salmon color that was predominate in the Nike line that year. In 2018, Romanian tennis player Simona Halep was the lead photo and story in the “Misses” column. The official Tennis Channel twitter account, a part of the same media conglomerate as Baseline Tennis, even tweeted about Halep as a fashion “miss.”
If I had to pick one word to describe Ladies of the Court it would be “lurid.” “Sordid” is a close second selection. Perhaps I should have anticipated that, given that the subtitle is “Grace and Disgrace on the Women’s Tennis Tour.” After reading Ladies of the Court, I really want to believe is that we, as society and a tennis community, have come a long way, baby. Unfortunately, that appropriates the advertising catch phrase of the cigarette brand that financed the early stages of the WTA tour. In Ladies of the Court, the Virginia Slims title sponsorship was unraveling. Spoiler alert: Cigarettes are bad for you. Additionally, as the USTA incessantly reminds us as of late, tennis is a healthy sport. Sponsorship by a tobacco company was incongruous.
Long time readers of the Fiend at Court may recall that I rejoiced when this steady march through the ITF Rules of Tennis reached the section titled “Player Loses Point.” I am nothing, if not an expert, in the art of losing a point. Now that this project is in the midst of the Rules of Wheelchair Tennis, it comes at no surprise to discover that there are some unique ways in which a wheelchair player can lose a point.
I have watched professional tennis matches finals streamed to my phone while the Fiend at Court spousal unit handles post tournament driving duties. The experience squinting at a small screen in a vehicle that is careening and bouncing around is somewhat less than satisfactory. However, it way better than the way than my husband experiences those matches.
The USTA sent an email to all playing members on March 5. That message contained an important update on the status of the deployment of the new digital platform, Serve Tennis. An identical news story was simultaneously released to the USTA web site. In typical USTA fashion, the subject line of “Competitive Pathway,” as well as leading off with some “rah-rah” news of PAC report tennis participation data, buries the lead. Additionally, the message any conveyed optimistic statements about how awesome the new competitive pathway is going to be for tennis players before getting to the crux of the issue.
The dawn of each Grand Slam tournament sparks a ritual in the Fiend at Court household. I say something along the lines of “It’s official. Nike has completely run out of attractive color combinations.” To which the Fiend at Court spousal unit replies “Please don’t buy me any of that.” Fun fact: Outside of league and tournament swag, almost the entirety of the Fiend at Court household’s tennis wardrobe has been gleaned from the clearance rack of one of the major online tennis retailers. We are experts in what is likely to eventually be offered at deep discount.
I knew I would be writing about former WTA professional Anne White as soon as she was mentioned in Zina Garrison’s autobiography. She came up in passing due to her tangential involvement when the sportswear company Pony decided to not renew Garrison’s clothing sponsorship contract. Before coming across that story, I couldn’t have told you anything at all about Anne White.
Before I delve too deeply into this topic, I first have to make it perfectly clear that my personal policy is to never accept fashion advice from an engineer. If the relevancy of that statement is not immediately obvious, let me provide a reminder the tag line of this blog here: “An engineer overthinks tennis in a daily tennis journal.” Based on a lifetime of experience, engineers and fashion don’t normally play well together.