Latest Posts

If I’m the Better Player, Why Can’t I Win? The Code, Principle 19: What If You Can’t Tell Whether the Ball Hit You? BlazePod Mini Kit for Tennis Training Tennis Beyond the Headlines: November 9, 2026 How Changing Your Perspective Can Improve Your Tennis How Perspective Shapes Decisions in Tennis How Perspective Shapes Our Tennis Experiences

A Tale of Two Tournaments

On By Teresa Merklin

During the US Open this year, I received numerous daily emails from the USTA reminding me to tune into the broadcast of the tournament. Other messaging that hit my inbox promoted purchase of tickets for the event. There were also frequent reminders to engage with the “virtual grounds” of Billie Jean King National Tennis Center. The messaging repeatedly hawked US Open merchandise. Following the conclusion of the tournament, I received notifications from the USTA inviting me to participate in an auction of the art that was displayed on the tournament grounds this year. It was a lot of direct email marketing.

4 responses