A Tale of Two Tournaments
During the US Open this year, I received numerous daily emails from the USTA reminding me to tune into the broadcast of the tournament. Other messaging that hit my inbox promoted purchase of tickets for the event. There were also frequent reminders to engage with the “virtual grounds” of Billie Jean King National Tennis Center. The messaging repeatedly hawked US Open merchandise. Following the conclusion of the tournament, I received notifications from the USTA inviting me to participate in an auction of the art that was displayed on the tournament grounds this year. It was a lot of direct email marketing.
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