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Non-Tennis Gifts for Tennis Players Great Christmas Gifts for Tennis Players (2024 Edition) Ultimate Stocking Stuffer List for Tennis Players (2024 Edition) Secrets of Winning Tennis The USTA Encourages Double Dipping The Speed Ladder Tennis Beyond the Headlines: November 18, 2024

The Modern Handshake Challenge

In 2018, former professional tennis player John-Laffnie de Jager challenged every sportsman and sportswomen around the world to shake their opponent’s hand both before and after every competition. His theory is that the physical act conveys a sense of mutual respect. That, in turn, should bring out the best of the athletes from both a performance and sportsmanship perspective. I love the idea.

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The US Open Presidential Suite Denim War

The USTA uses the US Open as an opportunity to wine and dine VIPs. It makes sense because a registered non-profit, the USTA needs donations from generous benefactors in order to operate. The USTA brass enforces a strict dress code in the Presidential Suite at the US Open which hosts the upper echelons of benefactors for their own and related causes. The list of prohibited attire includes denim jeans and shorts. Perhaps most shocking of all, tennis shoes are not allowed.

Backhand Recovery Footwork

The tennis ball machine is a powerful tool for fine tuning stroke mechanics and building consistency. Effective ball machine use starts with the identification of the purpose for each drill. In the absence of that, machine sessions can regress into simply standing flat-footed while playing easy balls from the center of the court. There is an art to getting the machine settings “just right.” However, the real skill is identifying an objective and coming up with an appropriate pattern to work on it.

Did Anybody Actually Watch the Laver Cup?

In a column following the Laver Cup this year, Tennis Analyst Jon Wertheim observed that in this age if polarization, most fans consider the the exhibition to be either flawless or worthless with no middle ground. For the sake of transparency, I am firmly in the “worthless” camp, as evidenced by my pejorative use of the word “exhibition” when characterizing the event. I have always seen The Laver Cup as a big money grab to cash in on the appeal of Federer and Nadal while they are still playing. Tennis needs to be building future stars rather than clinging desperately to the waning glory days of the most marketable male players in the history of the sport.

A Tale of Two Tournaments

During the US Open this year, I received numerous daily emails from the USTA reminding me to tune into the broadcast of the tournament. Other messaging that hit my inbox promoted purchase of tickets for the event. There were also frequent reminders to engage with the “virtual grounds” of Billie Jean King National Tennis Center. The messaging repeatedly hawked US Open merchandise. Following the conclusion of the tournament, I received notifications from the USTA inviting me to participate in an auction of the art that was displayed on the tournament grounds this year. It was a lot of direct email marketing.

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