Location, Location, Location: New Tennis Participants
The Tennis Industry Forum is an annual meeting that publicly shares information from the Tennis Industry Association, the USTA, the National Golf Foundation (!), and Tennis Industry United. The target audience includes tennis service providers and tennis equipment manufacturers. The data disclosed at that meeting is positioned as key industry research that can help a tennis business grow. The 2021 presentations included location details on where new tennis players are engaging with the sport. That data illustrates the fundamental challenge the USTA has with retaining those new players in the tennis ecosystem.
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