Marketing Tennis Tournaments: USTA vs UTR
Last September I played The Metroplex Senior Major Zone in Arlington, Texas. The host facility is less than 30 miles away from my permanent residence. The tournament is played at a tennis center where I frequently schedule practice sessions. My husband incessantly reminded me that I needed to get my entry submitted as the deadline drew near. It’s what he does. You know who never reached out with any communication about that upcoming tournament? The USTA.