Lightning in a Bottle: Coco Gauff
There is a predictable reaction every time I publicly lament the fact that the tennis promotional machine needs to stop leaning on the aging stars of the game and start building up public interest in the future. It goes something along the lines of “Umm, haven’t you ever heard of Coco Gauff?” She is an interesting case study. The massive public interest and awareness of Gauff is lightning in a bottle. A happy accident.