Harsh Realities Revealed in the USTA Digital Platform Update
The USTA sent an email to all playing members on March 5. That message contained an important update on the status of the deployment of the new digital platform, Serve Tennis. An identical news story was simultaneously released to the USTA web site. In typical USTA fashion, the subject line of “Competitive Pathway,” as well as leading off with some “rah-rah” news of PAC report tennis participation data, buries the lead. Additionally, the message any conveyed optimistic statements about how awesome the new competitive pathway is going to be for tennis players before getting to the crux of the issue.