Latest Posts

The Code, Principle 9: When Partners See It Differently Jannik Sinner’s Shoulder Activation Drill with a Weighted Ball Tennis Beyond the Headlines: May 11, 2026 Where Clutch Comes From (Hint: Tournaments) The Problem with Single-Match Playoffs Court Space Isn’t the Problem Once Upon a Time There Was (My) Tennis

Marketing Tennis Tournaments: Putting Pen to Paper

On By Teresa Merklin

One of the most interesting aspects of the “2021 Adult Tournament Changes” published by the USTA is the claim that the new structure would make it easier to market tennis to the consumer. If this means that the USTA is actually about to start marketing tennis tournaments, this is super exciting news. As I previously observed in “Donald Dell Fires Shots Across the USTA Bow,” I cannot recall seeing an advertisement for playing tennis outside of a tennis context. Ever.