As iconic as the Fila brand is… nothing was more iconic than Bjorn Borg wearing Fila. A retired teacher in LA embarks on a quest to play at every public tennis courts in the city.
50 years after Fila helped transform tennis, Bjorn Borg continues to further the iconic brand’s legacy. The iconic “F” insignia can be seen around the Indian Wells Tennis Garden, with chair umpires, ballpersons and tournament officials wearing what Borg made famous generations ago. And, which another Borg might continue to do: Bjorn’s 19-year-old son, Leo. “My son is playing a lot, he’s playing with the Fila of course,” said Borg. “I told him he had to play with Fila. No other brand.” Full Story: tennis.com
How Tennis and Djokovic Are Pushing Against the U.S. Covid Vaccine Rule. Djokovic, the world No. 1, who is unvaccinated against Covid-19, has lobbied the Biden administration for an exemption so he can play at Indian Wells and the Miami Open. So far, he has come up short. Full Story: The New York Times
A Quest to Play at every L.A. tennis court. After retiring after 20 years of teaching at L.A. public schools, Mark Gozonsky needed a new way to focus all that teaching energy. Yet when his daughter said, “You should play tennis on every court in Los Angeles,” he said, “Thank you for the suggestion” but thought, “That’s nuts!” Nevertheless, the quest started. Full Story: LA Times
Police, youth connect through sport. Every Friday night in the Bronx, you can find kids — alongside police officers — learning the game of tennis together. “Tennis brings us all together,” Matthew Ackah, a senior at AECI Charter School, said. Full Story: Fox 5 NY
Court for peace: Israel Tennis & Education Centers bring together all religions and ethnicities. A tennis court seems an unlikely venue for international diplomacy, but the sport is enabling children from diverse backgrounds in Israel to learn that they’re really not all that different from their peers. Full Story: The Palm Beach Post
Netflix Confirms Second Set For Break Point. Tennis fans who have enjoyed an unprecedented look at life on the ATP Tour and Hologic WTA Tour through the groundbreaking docu-series Break Point are in for a double treat after Netflix today announced that it had commissioned Series 2 of the show to air in 2024. Full Story: ATP
Leylah Fernandez Says ‘Balance’ Is Everything In The Mental Game Of Tennis. Rising tennis star Leylah Fernandez likes to remind tennis fans and observers of the game of something innate to anyone who makes a living on the court. That tennis is mental as it is physical. Full Story: Forbes
Vidgo adds Tennis Channel to its expanding lineup of over 150 channels. Vidgo, one of America’s best value streamers for live sports and entertainment, today announced a new carriage agreement with Tennis Channel, the newest addition to Vidgo’s 150 ace channel lineup. Vidgo subscribers have unlimited access to Tennis Channel’s exclusive, live coverage of more than 93% of the events in professional tennis each year. Full Story: tennis.com
Virtual Assistant: TrueTennisVR is a state-of-the-art tennis simulation. Designed for the Meta Quest 2, the software allows users to practice and hone their skills when they can’t make it to the courts. Full Story: tennis.com
Can pickleball and tennis coexist? One City wants to find out. The program is exploring more creative ways to fairly allocate indoor court time between the two sports. Among them is shifting hours so tennis play is scheduled during early morning hours one day while pickleball ball play is given peak hours, then flipping the schedule another day, DeSantis said. Another way is incentivizing people to play during the less-desirable times by charging them less, he said. Full Story: PerkRecord.com
This Week in Professional Tennis
| Date | Tournament | Tour/Level | Location |
| 3/8-19 | BNP Paribas Open | WTA 1000 ATP 1000 | Indian Wells California |
