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Fail Faster: The Critical Skill of Tennis Finding the Sweet Spot of Failure Failure is (Sometimes) the Best Option Training for Speed, Agility, and Quickness The Psychology of Rules Versus Requests Child’s Pose Tennis Beyond the Headlines: September 30, 2024

The storylines are dominated by the imminent retirement of Serena Williams this week as tennis enters the home stretch before the US Open. Casper Ruud gets a restroom break code violation for something that he literally did not do.

Serena Williams Says She Will Retire From Tennis Sometime After U.S. Open

Serena Williams has announced that she plans to retire from tennis after playing in the upcoming U.S. Open. But don’t call it a retirement. In that same announcement Serena stated that she has “never liked the word retirement,” and prefers the word “evolution” to describe her next steps.  Full Story: The New York Times Serena’s Retirement Essay: Vogue

Serena Williams Is Ready to Retire From Tennis. Her Business Empire Is Ramping Up

A slide show looking at the business empire of the tennis icon.  Full Story: The Wall Street Journal

At 21 Years Old, World No. 1 Iga Swiatek Is Still Learning The Business Of Tennis

“After winning my first Roland-Garros title, I needed to grow up in a very short time and learn how to operate when I have not only sports but business responsibilities, too,” Iga Swiatek says. “This is the reason why I built a team of sports and business professionals to have people I can trust on board. I would say I learned quite fast how to operate in both areas because I’m able to manage all the interviews, press conferences or photoshoots and it doesn’t interfere with my sports performance.”.  Full Story: Forbes

Pickleball Battle Brews on Point Loma Tennis Courts

An even handed account that takes a deep dive into the tensions between pickleball and tennis that led to an “occupation” of a tennis club’s tennis courts in San Diego.  Full Story: NBC San Diego

Ralph Lauren Debuts 2022 U.S. Open Tennis Collection

Ralph Lauren supplies all the uniforms for on-court officials as well as the ball persons. This year’s US Open will see ball persons wearing a polo inspired by the abstract lines of the tennis court in bright green, yellow and navy. The umpire uniform is more subdued consisting of a navy polo, a white cableknit v-neck sweater, and a navy visor and cap.  Full Story: The Observer

Wilson Tennis Lights Up Rackets With Night Session Design

The U.S. Open lights up the moonlit hours at the Billie Jean King National Tennis Center. Wilson Tennis embraces the popular feature of the year’s final major with the creation of a new Night Session collection, featuring three reflective tennis rackets, shoes and additional gear.  Full Story: Forbes

U.S.T.A. and the Armory Show to Bring 5 Artists to the U.S. Open

Sculptures by the artists, from underrepresented communities, will be on display as part of the U.S. Tennis Association’s Be Open social justice campaign.  Full Story: New York Times

Tip of the Week: Mathematics and Tennis

Tennis is really all about math. If you can make a high percentage of first serves, make a high percentage of return of serves, hit three or four shots in a row more often than your opponent, and keep your unforced errors to a minimum, you will almost always win the match.  Full Story: Long Island Tennis Magazine

Casper Ruud star fined for restroom break without using the restroom

At the end of the first set of the Montreal Masters, Casper Ruud took a bathroom break at the end of the first set. Rather than needing to use the amenities however, he just wanted a change of clothes. Ruud received a code violation he didn’t use the toilet.  Full Story: Fox Sports

This Week in Professional Tennis

DateTournamentTour/LevelLocation
8/15-21Western & Southern Open (WTA)
Western & Southern Open (ATP)
WTA 1000
ATP 1000
Cincinnati, Ohio
8/14-21Odlum Brown VanOpenWTA 125Vancouver, Canada

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