An engineer overthinks tennis in a daily journal.
Alternate scoring methods were covered in great detail during this site’s initial march through the ITF Rules of Tennis in early 2020. However, there are a couple of nuances to the format in one of the appendices that deserve additional attention. I am guessing that both situations are relatively unknown to recreational tennis players.
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The BNP Paribas Open kicks off this week and is the only tournament in the main ATP and WTA calendars. Proof of vaccination is required for all attendees, which means that children 12 and under will not be permitted to attend.
During the US Open this year, I received numerous daily emails from the USTA reminding me to tune into the broadcast of the tournament. Other messaging that hit my inbox promoted purchase of tickets for the event. There were also frequent reminders to engage with the “virtual grounds” of Billie Jean King National Tennis Center. The messaging repeatedly hawked US Open merchandise. Following the conclusion of the tournament, I received notifications from the USTA inviting me to participate in an auction of the art that was displayed on the tournament grounds this year. It was a lot of direct email marketing.
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Team tennis is a recurring theme in recent interviews with Billie Jean King as she promotes her latest autobiography, “All In.” To this day, she believes that team tennis is a promising format that can ultimately draw new fans to the sport. In Billie Jean King’s vision, tennis is best when women and men compete together.
The Laver Cup sideshow was more interesting than the main event, some early rumors on Australian Open travel protocols, and one sick tweener.
The Rules of Tennis Revenues from advertising is an essential part of the tennis ecosystem. It is conventional wisdom that tennis players are likely toRead More
Davis Cup wraps up the first weekend of World Group Play and the Laver Cup will be contested for the first time this weekend without the presence of the Big Three. Also, there are barbarians at the gate…
Television ratings are a leading indicator for the future financial prospects of professional sports. While tournaments also earn money from from sponsorship and ticket sales, television broadcast ratings arguably have the strongest influence on the future revenue across all other categories. Television ratings drive future broadcast contracts which directly translates into media exposure of the sport. That, in turn, is how the majority of fans experience tennis. The number of people who watch an event is factored in when corporations make sponsorship decisions.
Late in the 2021 US Open Women’s Finals, Emma Raducanu skidded for a ball in the deep corner of the court. She was so low to the court that her knee dragged the court leaving a skid mark of the skin that was formerly on her knee on the surface. The match had to be paused while the wound was bandaged.
What is the solution to a US Open hangover? More Tennis. News from around the world of tennis that you might have missed last week.