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2020 Tennis Industry Forum Recap

The TIA Forum revealed how some parts of the tennis industry regard consumer segmentation. Tennis players are divided into two groups, core and —wait for it — non-core. The dividing line between these two demographics is at the 10 playing occasions per year. In other words, anyone who plays at least 10 times a year is a core player.

Dear Tennis- I Have a Life

Yesterday I described some of the factors that brought me to enter many of the Cat 1 tournaments that I have entered. Today I am enumerating the reasons that I don’t play a full state of Cat 1 tournaments every year. In what may be the most shocking revelation of this site to date, I have a life outside of tennis.

Watch The Ball, Bend Your Knees

The Fiend at Court spousal unit gave me a really thoughtful birthday gift this year. Per the usual, I asked him if he wanted to know what he was getting me in advance of the date or if he preferred to be surprised this year. It is a very workable solution for the apparent fact that I am hard to shop for.

Continuous Play: Medical Timeouts

Every Wednesday this site overthinks an excerpt from the ITF Rules of Tennis as published in the USTA Friend at Court. A systemic march through the rules of tennis was one of the founding objectives of this site. Last week the rule regarding recovery of condition was examined. This week we dive into the second sentence of the same rule which deals with medical conditions.

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Adult Tennis Tournaments in 2021: Update

Last week the USTA sent not one — but two — emails to its adult members on the new adult 2021 tournament structure. One subject line posed the question on whether the members are “Up to Date” on the coming changes. The other was titled along the lines of “The Top Things to Know.” This may be the start of a new informational blitz in preparation for the rollout 2021. It is also an opportunity to revisit my previous coverage of this topic in light of the new information that has emerged in those two communications.

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