Latest Posts

Marketing Tennis Tournaments: Putting Pen to Paper

One of the most interesting aspects of the “2021 Adult Tournament Changes” published by the USTA is the claim that the new structure would make it easier to market tennis to the consumer. If this means that the USTA is actually about to start marketing tennis tournaments, this is super exciting news. As I previously observed in “Donald Dell Fires Shots Across the USTA Bow,” I cannot recall seeing an advertisement for playing tennis outside of a tennis context. Ever.

The @USTATexas Qualified CTAs

One of my more offbeat memories from my junior tennis days was people sidling up to the umpire who gave birth to me to ask if they could get a copy of her detailed tennis maps of various cities scattered across our local section. As the oldest child in a tennis playing family it was my birthright to ride shotgun which also put me in the role of navigator. I had a close personal connection to those maps.

Life on the Border: Tennis Wastelands

I am not originally from the DFW area. I was born and raised in Wichita Falls, Texas. Every once in a while, as I contemplate my options as I near retirement from my day job, the idea pops into my head to consider moving back to my childhood hometown. The complete absence of organized adult competitive tennis always quickly dispatches that option. I simply cannot live in a tennis wasteland.

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Life on the Border: Tennis in DFW

As I wrote about yesterday in “Surveying Borders USTA Texas Style,” players who live in the DFW area have a lot of opportunities to play tennis by virtue of being classified as local within both the Dallas and the Fort Worth playing areas. To emphasize this point, today’s post enumerates those opportunities. It is truly an embarrassment of riches.

Surveying Borders USTA Texas Style

In “Geography Lessons from USTA Texas,” we learned the secret locations of the center of each of the five large cities in Texas as officially designated by USTA Texas Section office. This makes it possible to draw those circles on a map with a high degree of precision. As a player in the DFW area, I have always been very curious about what that map actually looks like.