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A Heavy-Duty Story About Tennis Balls

Yesterday I wrote about how the USTA foists regular duty tennis balls on female tournament players. The next obvious question is when and why the policy started in the first place. It is a sordid tale of how tennis is a victim of the forces of technology and marketing. It is also a testament that complaining about the balls is an indelible part of the culture of tennis.

Even More Separate (But Unequal) Balls

On the hard courts of Texas, bringing a can of regular duty tennis balls to a match is the epitome of poor taste. It simply isn’t done. The felt used for regular duty tennis balls doesn’t hold up to the wear and tear of play on an outdoor hard court. Consequently, I was surprised that regular duty balls were in use when I played the National Senior Women’s Hard Court Championships in Mission Hills, California earlier this month. I assumed that the selection was driven by necessity due to the the ongoing tennis ball shortage. As it turns out, the culprit is USTA policy.

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Coming Full Circle on Parental Tennis Strategy

A few weeks ago I competed at the USTA Level 1 National Clay Court Women’s Championships in Houston. My adult daughter that played junior tennis currently lives in Houston. She came out to watch some of my matches on her off days from work. After missing my third swinging volley during one of my singles matches, I loudly exclaimed “Can someone please write down that I need to work on that?!?!?!” She was on the spot to record that fact for me. Additionally, that statement was interpreted as an open invitation for additional observations regarding my play.

Brad Gilbert Ejected: Coaching in Matches

Brad Gilbert was once ejected from a junior tournament during one of his son’s matches. Zack’s opponent that day was one of those unusual players with a relatively weak forehand. Somehow his son failed to notice that tactical opportunity. Gilbert couldn’t control his impulse to signal his son to hit more balls to that side of the court. Failing to convey the message, Gilbert resorted to an increasingly intense series of gestures. He was busted by the roving umpire and ejected from the match.

The Modern Handshake Challenge

In 2018, former professional tennis player John-Laffnie de Jager challenged every sportsman and sportswomen around the world to shake their opponent’s hand both before and after every competition. His theory is that the physical act conveys a sense of mutual respect. That, in turn, should bring out the best of the athletes from both a performance and sportsmanship perspective. I love the idea.

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The US Open Presidential Suite Denim War

The USTA uses the US Open as an opportunity to wine and dine VIPs. It makes sense because a registered non-profit, the USTA needs donations from generous benefactors in order to operate. The USTA brass enforces a strict dress code in the Presidential Suite at the US Open which hosts the upper echelons of benefactors for their own and related causes. The list of prohibited attire includes denim jeans and shorts. Perhaps most shocking of all, tennis shoes are not allowed.

Did Anybody Actually Watch the Laver Cup?

In a column following the Laver Cup this year, Tennis Analyst Jon Wertheim observed that in this age if polarization, most fans consider the the exhibition to be either flawless or worthless with no middle ground. For the sake of transparency, I am firmly in the “worthless” camp, as evidenced by my pejorative use of the word “exhibition” when characterizing the event. I have always seen The Laver Cup as a big money grab to cash in on the appeal of Federer and Nadal while they are still playing. Tennis needs to be building future stars rather than clinging desperately to the waning glory days of the most marketable male players in the history of the sport.

A Tale of Two Tournaments

During the US Open this year, I received numerous daily emails from the USTA reminding me to tune into the broadcast of the tournament. Other messaging that hit my inbox promoted purchase of tickets for the event. There were also frequent reminders to engage with the “virtual grounds” of Billie Jean King National Tennis Center. The messaging repeatedly hawked US Open merchandise. Following the conclusion of the tournament, I received notifications from the USTA inviting me to participate in an auction of the art that was displayed on the tournament grounds this year. It was a lot of direct email marketing.

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