2021 US Open Television Ratings
Television ratings are a leading indicator for the future financial prospects of professional sports. While tournaments also earn money from from sponsorship and ticket sales, television broadcast ratings arguably have the strongest influence on the future revenue across all other categories. Television ratings drive future broadcast contracts which directly translates into media exposure of the sport. That, in turn, is how the majority of fans experience tennis. The number of people who watch an event is factored in when corporations make sponsorship decisions.