1968 US Open: Prize Money Distribution
The total prize purse for the first U.S. Open tennis tournament in 1968 was $100,000. Thus started a tradition of USLTA one-upmanship of offering more prize money than any of the other Grand Slam events. Leading into the tournament in 1968, the pressing public question was the source of the funds to be awarded. In retrospect, the distribution of prize money was more culturally and socioeconomically significant. It established the precedent for how money would be allocated between the men and women in the Open Era.