It Takes Effort to Find Tennis on TV
Televised tennis in the United States is not at all viewer friendly. Fragmented coverage is spread across whatever network happens to own the rights to the sport in any given week. It is a is a real problem for the overall tennis ecosystem. In order to increase participation in any sport, prospective players have to be exposed to it. Television broadcasts are an effective way to raise awareness and attract participation. All sports are filled with stories of how a player watched it in their youth that sparked their dreams to play at the highest level.