USTA Tournament Players at Every Level
One of the most worrisome part of the ongoing USTA Tournament restructuring has been the repeated theme that tournaments have to adapt to “consumer preferences.” On the surface, that isn’t a bad thing if that decision is backed up with valid data that accurately captures consumer preferences specific to tennis tournaments. It is apparent that the USTA has decided that shortening the length of matches in general will lead to increased participation. I have yet to see tennis specific research that backs up that assertion. Additionally, while shorter formats may be better for local level tournaments, that same sentiment doesn’t translate to the National Levels of Competition.