Celebrate #NationalTennisMonth by Becoming an Ambassador to the Sport
I am in lockstep agreement with first item listed in the USTA Long Term Strategic Plan. “Attract, engage, and retain new generations of diverse tennis participants.” This weekend I have been examining how difficult it is for beginning players to engage in the tennis ecosystem. #NationalTennisMonth is a perfect example of how tennis promotion tends to be isolated within a tennis echo-chamber. Surely we don’t think that the non-tennis community follows tennis organizations on twitter in any great numbers. Right…?