Let’s Be Honest: Martina Navratilova
Martina Navratilova is the perfect case study of inequities in professional tennis endorsements. It is an undeniable fact that throughout here playing career she did not receive the same level of corporate sponsorship that the other players in her tier of performance were routinely awarded. We have previously touched on two contemporaries of Navratilova, Zina Garrison and Lori McNeil. Those players also did not receive many endorsement opportunities and that fact is attributed to the color of their skin. On the other hand, Navratilova’s issue is that she has always been always open about her sexuality. The tennis industry powers during her career simply did not believe that people would purchase products enforced by bisexual and homosexual athletes.