Latest Posts

Are You Sure? More Bad Line Calls Rummo Pasta Won Me Over (Tennis Sponsorship In Action) An Unappealing New USTA League Rule for 2026, Effectively Starting Now Train Like Alcaraz: Why Lateral Dumbbell Raises Should Be in Your Arsenal Tennis Beyond the Headlines: May 12, 2025 The Truth About Bad Line Calls: It’s Not Why You Lost Close Calls on the Far Side of the Net

Ladies of the Court

If I had to pick one word to describe Ladies of the Court it would be “lurid.” “Sordid” is a close second selection. Perhaps I should have anticipated that, given that the subtitle is “Grace and Disgrace on the Women’s Tennis Tour.” After reading Ladies of the Court, I really want to believe is that we, as society and a tennis community, have come a long way, baby. Unfortunately, that appropriates the advertising catch phrase of the cigarette brand that financed the early stages of the WTA tour. In Ladies of the Court, the Virginia Slims title sponsorship was unraveling. Spoiler alert: Cigarettes are bad for you. Additionally, as the USTA incessantly reminds us as of late, tennis is a healthy sport. Sponsorship by a tobacco company was incongruous.